I asked questions like:
There were many answers to these questions which we tried to prioritise as Essential, important and nice to have. Most of the time I just listened and took notes clarifying points when needed and summing up to ensure that we were all clear and in agreement as to what was being said.
Once the brainstorming session was completed I emailed all who attended summing up what was said. We exchanged a few messages clarifying the odd point then reached an agreement that all were happy with.
I then produced this Brainstorm Cloud to illustrate what we had agreed upon.
One of the questions asked in the Brainstorming session was Who is the audience? I used the answers to this to create some persona's
We felt that visitors to the website would have varying levels of technical knowledge and that some would be less time rich than others so the key messages needed to be expressed in different levels of detail:
I drew up this diagram to help visualise this concept.
The website also had one key aim to get potential investors and business partners to contact the site.
The next logical step was to create a site map to show how all this could work and how the Hierarchy of the site would fit together.
During the creation of all of the above elements I worked closely with the company writer to ensure that we both had the copy needed to inform and populate the site and that it matched the tone that he aspired to. All these elements were put together into a PDF and emailed to all stake holders to evaluate. We then held a meeting to discuss the PDF and made some amends before we progressed to building Wire frames.
I had established the overall shape of the site, who would be using it and what they would be using it for. I then had to think about how the information would be displayed and how the user would navigate from page to page. I wrote some user stories to get me started. Here is an example of one:
Armed with the Brainstorming Cloud and notes from the session, the site map, Taxonomy, Personas, user stories and a first draft of copy for the site, I started to make wire frames of the key pages.
Many different variations were explored a few of which are shown here.
The more successful wire frames were worked up into treatments.
All of these requirements were put together into a pdf to form a requirements document. The build is ongoing.
To be continued...